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Projects: Mission Peak Chamber Singers' Choral Pops Concert Print Design

  • Frederick Ferrer-Miller
  • Apr 13, 2016
  • 1 min read

As their last concert of the season, the Mission Peak Chamber Singers will be performing in two concert performances titled CHORAL POPS: The Lighter Side. The group will be singing vocal jazz, pops, blues, and other more surprises. So far, I have created the concert logo and two layout versions of the concert's marketing flyer. I wanted this concert's visual aesthetics to express more freshness and modernity without being too contemporary. I thought utilizing the somewhat trendy, colorful, random watercolor washes and splatters would help me achieve the look I wanted to express. The designs are still on initial stage: each design will probably still undergo a few evolution (Update: Design Two has been recently chosen as the group's favorite!)

Design One is a simpler, cleaner, and centered version of the flyer. This layout helps the colors of the artwork truly stand out on its own. It also magnifies the more modern design I am going for, at least in comparison to the visual presence the group has been accustomed to.

Design Two is a more carefree, staggered, but still modern version. This layout truly embodies freedom in artistry (which, I think mirrors the the group's genres of choice in this upcoming concert) while still maintaining a modern look with the watercolor splatters.

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© 2017 by Frederick Ferrer-Miller

Hayward / San Francisco / Bay Area, California

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